Def Jam Strikes Joint Venture With Nigeria-Based Native Records to Develop African Talent
Def Jam signed an exclusive worldwide joint venture with Native Records to develop African artists, the label announced Tuesday (Sept. 20). Founded in 2016 by Seni Saraki, Teni Zaccheaus, Shola Fagbemi, Addy Edgal and Suleiman Shittu, Native Records is dedicated to the discovery and development of young African artists and youth culture, with special attention given to the burgeoning Afrobeats…
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