Kenyan consumer sentiment displays pockets of potential

– – With Kenya having passed the second peak in the country’s COVID-19 pandemic during November 2020 and the accompanying successful mitigation of case numbers and deaths; the NielsenIQ Consumer Confidence Index (CCI) for Quarter 4, 2020 saw a slight improvement of 1 point to 98, albeit it with pockets of sign improved sentiment. NielsenIQ Managing Director East Africa Faith Wanderi comments; “Consumer sentiment understandably improved in the last quarter of 2020. Most notably, in terms of longer-term outlook on personal finances and job prospects. However, the daily reality faced by Kenyan…

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