Understanding Pop music and consumer engagement in entertainment business
By Mofijesusewa Lydia Samuel According to Karsten Kjems, a contributor for the Neuromarketing Science and Business Association, “Sound and music affect us in three ways: the way we feel, the way we think, and the way we act.” Taking it up a notch, a study conducted by Dr. Adrian North and Dr. David Hargreaves reports that brands with music that…
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