How to ensure your brand lands with the right audience

– – Did you know that, contrary to what one might think, older age groups are the fastest-growing segments of many social media platforms’ audiences? Facebook, for example, saw users above the age of 65 increase by roughly 25% over the past year, while those aged 50 plus represent Snapchat’s fastest-growing audience segment. “When brands decide that they want to be on social media, they first need to consider the ages of the audiences on each platform as this plays a massive part not only in the messaging they should…

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