Fashionomics Africa, Google train African fashion entrepreneurs in digital marketing strategies
The African Development Bank’s Fashionomics Africa initiative and Google held a 2-hour virtual masterclass on using digital tools and social media for African fashion entrepreneurs. The online session, on 2 July, aimed to equip African fashion entrepreneurs with tools to plan and execute a digital marketing strategy; how to use social media and e-mail effectively; and creating a digital presence…
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