The BBNaija phenomenon and establishing new music talents
Generating over 55 billion media impressions between July 19 and September 25, 2020, alone, BBNaija lies at the core of Nigerian pop culture and consciousness. It has become a well-oiled machine that promotes the potential of individuals from different walks of life, enabling them to take giant strides. “The possibilities have been endless. I’ve done things that I didn’t imagine…
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