Africa: Accor is celebrating today its 1000th ibis hotel around the world
PRESS RELEASE
Accor, the world’s leading hotel operator in the economy and budget segment with over 1,700 hotels is celebrating today its 1000th ibis hotel around the world with Ibis expedition: the ultimate sleep
In Africa, ibis is strong with its network of 34 ibis hotels in Algeria, Benin, Cameroon, Equatorial Guinea, Ivory Coast, Madagascar, Morocco, Nigeria, Senegal, Togo and Tunisia.
DAKAR, Sénégal, January 21, 2014/ — As a way of demonstrating to as many people as possible the absolute comfort guaranteed by Sweet Bed ibisTM, ibis (http://www.accor.com) came up with the ultimate test: sleeping where no-one has ever dared to sleep before. It persuaded adventurer Aaron Chervenak to accept the extraordinary challenge of sleeping at the top of Devil’s Mountain in the heart of the Amazonian jungle. Ibis invites web users to share the expedition via an immersive website devised and designed by the agency BETC. The ultimate sleep will take Aaron and Sweet Bed by ibisTM to the highest point of this forbidding mountain for the most ultimate “torture test” a bed has ever known!
The expedition
At the heart of the ibis expedition, a team led by Aaron Chervenak and his friend Gareth Jones to put Sweet Bed by ibisTM to the test. The challenge? To show that that the new Sweet Bed concept guarantees ultimate comfort and a peerless night’s sleep even in this very isolated and particularly incongruous setting.
The place chosen was le Mont Roraima (Devil’s Mountain) (http://fr.wikipedia.org/wiki/Mont_Roraima), reputedly one of the most hostile and inaccessible places on the planet. Aaron and Gareth gathered a team of professionals around them: a doctor, Joe Wiesenburger, a producer, Hayley Edmonds, and her assistant Sylla Saint-Guily. All the team’s equipment will be provided by Columbia, the world reference for technical outdoor clothing and accessories and partner to the expedition. The result: a genuine reportage filmed on a day-to-day basis by Vice Productions teams and available for viewing on the site. An adventure that from its start in Manaus to its final destination reserve unexpected developments, obstacles and surprises for our heroes that web users can follow thanks to the digital platform specially developed by BETC Digital.
A unique digital experience
Web users can live this adventure through an innovative and immersive site. Developed in HTML 5 and available in 11 languages, the site offers a particularly gripping experience on PC/Mac – but also on tablets. Intuitive and playful, it allows web users to live the adventure and discover what goes on behind the scenes as and when they wish through a richly diverse browsing experience.
Right throughout the adventure, special functions and content will be proposed to let web users live the expedition as intensely as possible:
– scenes filmed in multi-camera where web users can choose their viewing angle, notably thanks to Go-Pros
– aerial cameras
– a 360° view of the summit of Devil’s Mountain that can be controlled by the web user
– hidden content right throughout the adventure: interviews, unusual and edited scenes,
– the reactions of the five heroes whose Twitter and Instagram accounts are featured on the site.
The platform as well as the additional, emotionally charged content can be shared on the social networks (Twitter, Facebook, Google+). Everything has been designed so that everyone can take ownership of the adventure.
Ultimate comfort: Sweet Bed by ibisTM
“The ibis network, which today has 1,000 hotels in 58 countries (34 hotels in 11 African countries), makes the following promise to its customers: “now, the best place to sleep is everywhere!” We wanted to provide a concrete illustration of this commitment by staging the tangible proof of this absolute comfort: the Sweet Bed by ibisTM. This digital experience was thought and built with the desire of being bold and decidedly modern to bring ibis where no one expects it.
Will the Sweet Bed by ibis TM keep its promises? Will our adventurers enjoy a peaceful night’s sleep on the summit of Devil’s Mountain?
To find out, web users just need to click on the following link:
http://www.ibis-expedition.com
Distributed by APO (African Press Organization) on behalf of Accor.
Press contact:
Manoël PARRENT
