Africa Tourism: 34% of Kenyans prefer three star hotels

A new Kenya Hospitality Industry Report by Jumia Travel, Africa’s leading online hotel booking site sheds light on major travel trends in the country, looking at how the local sector compares with counterparts on the global map; it’s rapid development, impending barriers and the impact of technology on the changing domestic travel landscape. “The findings, compiled from data gathered from the more than 2,000 Kenyan hotels partnering with Jumia Travel, show not only an increase in the absorption of technology in the sector, but also remarkable growth in domestic travel…

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