In a statement announcing the partnership, Mdundo CEO, Martin Møller Nielsen, stated that the company is excited to partner with UMG in bringing African consumers an easy and legal way to access UMG’s catalogue.
Mdundo is currently one of Africa’s biggest music blog haven grown from 5 million monthly users in June 2020 to 19–20 million monthly active users in June this 2022. The platform has also seen a 225% growth in revenue for the year ending June 2022 with 5o% of its revenue going to artists.
Speaking on the partnership, the CEO of Universal Music South Africa & Sub-Saharan Africa, Sipho Dlamini, revealed that UMG is excited for bring fans across Africa easy access to some of the Africa’s most exciting musical talent, as well as UMG’s extensive catalogue of international artists.
