Avoiding Mistakes: Top corporations that failed in partnership

Strategic partnerships between brands are as old as the establishment of the first businesses in the world. Partnering is a very effective strategy to achieve goals that a business could never achieve on its own. Business partnerships can allow brands to reach new markets, gain greater distribution, and attract more customers. There are lots of successful strategic partnerships in the last decade that helped corporations struck gold including Starbucks and Spotify, Taco Bell and Doritos, Uber and Spotify, and CoverGirl and Lucasfilm, Studicus and BestEssayEducation. All these partnerships helped established…

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